PropGPT: AI Props Analysis
iOS subscription app that assigns AI grades to player props, parlays, and game lines across NFL, NBA, WNBA, NCAA, and MLB.
Overview
aggregated · editorialFinancials
TrustMRR · est. modelingFunding & investors
not yet sourcedRounds, investors, valuation and capital-efficiency metrics aren't sourced for PropGPT: AI Props Analysis yet. We never estimate funding: every figure here carries its citations.
Traffic & SEO
not yet sourcedDomain rating, organic keywords, backlinks and channel mix light up once a traffic provider is wired in.
Pricing & monetization
not yet sourcedWe capture pricing as structured tiers, comparable across competitors, rather than scraping a screenshot. PropGPT: AI Props Analysis's tiers haven't been modeled yet.
Competitive landscape
not yet sourcedA category model places PropGPT: AI Props Analysis against its peers on pricing, take-rate and estimated ARR.
Social & community footprint
not yet sourcedFollower counts and growth across platforms appear once social APIs are connected. We deliberately omit any named individuals.
The TeardownHQ playbook
premium · editorialHow a no-website iOS app turned AI prop grades into roughly $100K a month in gross charges
PropGPT compressed pre-bet research into a $9.99-a-week App Store subscription, and the charge history shows exactly when the machine started working
- 01Executive Summary
- 02Part 1: The Product
- 03Part 2: The Founder
- 04Part 3: Market & Strategy
- 05Part 4: Growth & Financials
- 06Part 5: The Replicable Playbook
- 07Sources
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Executive Summary
PropGPT is working because it found the highest-frequency, highest-anxiety moment in American consumer sports betting, the ten minutes before a casual bettor locks a player-prop parlay, and sold a verdict for that moment at impulse pricing. The mechanism is not a better prediction model. It is workflow compression plus pricing arbitrage: the app collapses an hour of spreadsheet-and-Twitter research into a single letter grade, prices it at $9.99 a week (a number that reads like a bet, not like software), and distributes it entirely through the App Store, where betting intent already searches for "props" and "AI picks." The product launched September 9, 20241 with near-zero revenue for eight months, then gross charge volume in the local TrustMRR history jumped from roughly $2,000 a month to $25,000 in June 2025, and reached $107,688 in May 2026.2 That 48x ramp in fourteen months (March 2025 to May 2026) happened with no website, no published track record, and no press footprint we could find, which is the most instructive fact in this teardown. Distribution intent plus impulse pricing beat institutional credibility, at least to this revenue level.
| Thesis component | Evidence | Confidence | Operator implication |
|---|---|---|---|
| Wedge is a verdict, not a model: AI letter grades on props and parlays compress pre-bet research to seconds | App Store listing and screenshots: "AI-generated grades," "Parlay Weakness," "Evaluate" feature | Verified (listing)3 | Sell the decision, not the data; grade the user's own bet slip, not just your picks |
| Weekly impulse pricing matches bettor psychology and cadence | $9.99/week headline plan with free trial; IAP ladder $6.99 to $180.99 on the listing | Verified (listing)3 | Price in the unit your buyer already spends in; weekly beats monthly for episodic urgency |
| App Store is the entire distribution machine: search intent, ratings, and paywall optimization | No official website (propgpt.us is a parking page); 4.8/5 with ~1.9K ratings; ~75K downloads (third-party estimate); Superwall paywall stack | Verified (listing3, site fetch4); estimate (downloads)1 | A single well-tuned store listing can outperform a full web funnel for impulse B2C |
| Market timing: legal US sports betting at scale plus the 2024 to 2025 window where "GPT" branding signaled magic | AGA: $4.27B Q1 2026 US sportsbook revenue across 38 states; app named PropGPT, launched Sep 2024 | Verified (AGA)5; inference (branding effect) | Name the product after the capability buyers are already searching for |
| Revenue is real but seasonal and unaudited: gross charges, not verified recurring MRR | Local TrustMRR history: $584,492 cumulative gross charges over 633 days; trailing 30 days $99,805 | Local TrustMRR data2 | Treat charge volume as a demand signal, not as durable ARR; model churn before copying |
What would falsify the thesis: a published, audited track record showing the model itself drives retention (that would make this a prediction-quality story), or evidence of a large paid-acquisition budget (that would make it a media-buying story). Neither surfaced in this research. The falsifiable prediction: if pricing and store placement are the engine, gross charges should sag hard in the July to August 2026 sports lull and re-accelerate in September with the NFL; the 2025 history already shows exactly that shape, with August 2025 down 18 percent from July 2025.2
Footnotes
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MWM app intelligence profile for PropGPT: https://mwm.ai/apps/propgpt-ai-props-analysis/6645884227 ↩ ↩2
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Local TrustMRR raw revenue-history snapshot (gross charges, not audited MRR), 633 daily points 2024-09-01 to 2026-06-09. ↩ ↩2 ↩3
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PropGPT App Store listing: https://apps.apple.com/us/app/propgpt-ai-props-analysis/id6645884227 ↩ ↩2 ↩3
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propgpt.us parking page: https://www.propgpt.us/ ↩
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AGA Commercial Gaming Revenue Tracker: https://www.americangaming.org/resources/aga-commercial-gaming-revenue-tracker/ ↩
6 more sections: the full teardown, sourced and dated.
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