Defined Chase
Our agency offers specialized digital marketing solutions tailored to drive measurable growth for businesses. Clients are typically billed during the checkout process upon confirming their chosen serv
Overview
aggregated · trustmrr + sourced researchFinancials
payment-provider verified · dailyFunding & investors
sourced researchTraffic & SEO
not yet sourcedDomain rating, organic keywords, backlinks and channel mix light up once a traffic provider is wired in.
Pricing & monetization
sourced researchCompetitive landscape
not yet sourcedA category model places Defined Chase against its peers on pricing, take-rate and estimated ARR.
Social & community footprint
company-owned accountsCompany-owned accounts only. We deliberately omit any named individuals.
The TeardownHQ playbook
premium · editorialHow a Vilnius performance agency turned the tracking collapse into $2.1M of Stripe-billed services
Sell the measurement repair first, then take over the media budget it exposes
- 01Executive Summary
- 02Part 1: The Product
- 03Part 2: The Founder
- 04Part 3: Market & Strategy
- 05Part 4: Growth & Financials
- 06Part 5: The Replicable Playbook
- 07Sources
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Executive Summary
Defined Chase works because it sells the diagnosis before the treatment, and the diagnosis became urgent on a schedule its founder did not control but saw coming. Between April 2021 and March 2024, three platform shocks broke most companies' ad measurement: Apple's App Tracking Transparency requirement (iOS 14.5, April 2021), Google's Universal Analytics sunset (July 1, 2023), and mandatory Consent Mode v2 for EEA advertisers (March 2024). Each shock turned a previously invisible back-office function, conversion tracking, into a revenue-bleeding emergency for any company spending six or seven figures a month on ads. Defined Chase, a Vilnius agency whose founder claims 12+ years in digital marketing, positioned its entire offer around that wound: "We audit your entire acquisition system, show you exactly where money leaks, and map how to scale profitably." The audit is the wedge. The media management retainer, partly priced as a success fee, is the expansion. The Vilnius cost base, with billed rates of $150-199/hr against Western agency equivalents, is the margin engine. The mechanism is not better ads, it is paid diagnosis of platform-inflicted measurement damage, converted into recurring media management at Eastern European cost and Western pricing.
The evidence: local TrustMRR data (gross Stripe charges, not audited MRR) shows $2,148,655 billed across 496 charges from November 2024 through June 8, 2026 [Sources 20, 7], an average charge of $4,332, with monthly gross climbing from $23k (January 2025) to a $194k peak (January 2026) before settling to $101-151k/month in 2026. Only 9 active subscriptions and roughly $5.9k of TrustMRR-computed MRR sit inside that volume, which confirms the business is package-and-invoice billing, not SaaS recurring revenue.
| Thesis component | Evidence | Confidence | Operator implication |
|---|---|---|---|
| Wedge: paid measurement audit for ad-spend-heavy companies | Contact page sells a "Growth Strategy & Brand Performance Audit" gated to companies spending $100k-$2M+/month; dedicated audit product pages (data tracking audit, channel audits) | Verified (company site) | Productize the diagnosis your market cannot self-perform; charge for it |
| Why now: platform shocks broke tracking 2021-2024 | ATT (Apr 2021), UA sunset (Jul 2023), Consent Mode v2 mandatory (Mar 2024), all documented by Apple and Google | Verified (official docs) | Regulatory and platform deadlines create dated, searchable buyer urgency |
| Conversion: audit to managed media with success-fee alignment | Company-owned page: "clients only pay a success fee if we achieve the agreed goals"; a client managing director confirms remuneration partly tied to targets | Self-reported plus one client corroboration | Risk-shifted pricing converts skeptics burned by prior agencies |
| Margin engine: Vilnius cost base, Western rates | Clutch lists $150-199/hr, 10-49 staff; TrustMRR self-reported 38.4% profit margin last 30 days | Third-party directory plus self-reported | Geographic arbitrage funds patience that competitors lack |
| Scale proof: $2.15M gross charges in 19 months | Local TrustMRR raw history: 496 charges, avg $4,332, peak month $194k (Jan 2026) | Local TrustMRR data (gross charges, not MRR) | Services can compound like products if billing is packaged |
| Fragility: post-peak fade | Monthly gross fell 47% from $194k (Jan 2026) to $101k (Apr 2026) | Local TrustMRR data | Audit-led pipelines decay when the platform emergency ages out |
What you can copy this week: pick a platform-inflicted wound in your market, build a fixed-price diagnostic for it, gate your calendar to buyers above a spend threshold, and bill through checkout instead of proposals. The rest of this teardown shows how each piece works, what is verified versus inferred, and where the model is already cracking.
6 more sections: the full teardown, sourced and dated.
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