B
BackPedal Ltd
GPS tracking and 24/7 recovery for your bike or ebike. If it gets stolen, we get it back. Customers pay an upfront fee for the tracker and a recurring monthly subscription.
SecurityB2CSeen on TrustMRR
Data as of 2026-06-09
ARR · est
+48%$705.3K
30d
MRR
$58.8K
verified · TrustMRR
Customers
978
customers
ARPU
$60/mo
blended
Rank
#61
overall
Overview
aggregated · trustmrr + sourced researchCategory
Security
Payments
stripe
Audience
B2C
Founded
2021
HQ
London, England, UK
Team size
Small
Stage
Bootstrapped
Customers
978
Total revenue
$1.22M
TeardownHQ rank
#61 Security
Headquarters
London, England, UK
3rd-partyas of 2026-06-05backpedal.cofind-and-update.company-information.service.gov.ukmomentummag.com
Legal entity
BackPedal Ltd (Co. No. 13487789)
3rd-partyas of 2026-06-05backpedal.cofind-and-update.company-information.service.gov.ukmomentummag.com
Team size
Small
3rd-partyas of 2026-06-05backpedal.cofind-and-update.company-information.service.gov.ukmomentummag.com
Stage
Bootstrapped
3rd-partyas of 2026-06-05backpedal.cofind-and-update.company-information.service.gov.ukmomentummag.com
Hiring
Recovery agents/mechanics
3rd-partyas of 2026-06-05backpedal.cofind-and-update.company-information.service.gov.ukmomentummag.com
Financials
payment-provider verified · dailyAnnual recurring revenue · est
$705.3K
+48% / 30d
MRR
$58.8K
ARR · est
$705.3K
MRR × 12, run-rate
ARPU · est
$60/mo
Total revenue
$1.22M
lifetime to date
Monthly revenue · 2021-09 → 2026-05
All-time revenue
$1.2M
Trailing 12 mo
$629.9K
Best month
$87.6K
2026-01
Months to $10k-mo
14
first revenue 2021-09
Revenue by year
2021$948
2022$16.9K
2023$99.6K
2024$279.4K
2025$442.2K
2026$383.0K
Funding & investors
sourced researchTotal funding
Bootstrapped/early
3rd-partyas of 2026-06-05backpedal.cofind-and-update.company-information.service.gov.ukmomentummag.com
Investors
None disclosed
3rd-partyas of 2026-06-05backpedal.cofind-and-update.company-information.service.gov.ukmomentummag.com
Stage
Bootstrapped
3rd-partyas of 2026-06-05backpedal.cofind-and-update.company-information.service.gov.ukmomentummag.com
Traffic & SEO
not yet sourcedTraffic data coming soon
Domain rating, organic keywords, backlinks and channel mix light up once a traffic provider is wired in.
Pricing & monetization
sourced researchPricing
E-bike theft protection/recovery: subscription GBP8.99/mo; on-demand recovery GBP799 (50% refund if not recovered). 79% recovery rate.
3rd-partyas of 2026-06-05backpedal.cofind-and-update.company-information.service.gov.ukmomentummag.com
Competitive landscape
not yet sourcedCompetitor set coming soon
A category model places BackPedal Ltd against its peers on pricing, take-rate and estimated ARR.
Social & community footprint
company-owned accountsCompany-owned accounts only. We deliberately omit any named individuals.
No playbook published for BackPedal Ltd yet. The profile above is built from estimated, sourced directory data.
Want this depth of analysis on your own startup?
Request a hand-built audit or a tailored growth playbook for your company, included with membership.